Who Rates Films — and How

The familiar letter ratings stamped on movie posters and trailers come from the Classification and Rating Administration (CARA), a division of the Motion Picture Association (MPA, formerly the MPAA). Established in 1968, the voluntary rating system exists to help parents make informed choices — not to censor filmmakers or gatekeep artistic expression.

A rotating panel of parents drawn from the general public screens each submitted film and votes on the appropriate rating. The raters apply published criteria but also use collective judgment about what most American parents would consider acceptable for a given age group. Studios may appeal a rating if they believe it misrepresents their film's content.

Crucially, ratings are voluntary. A filmmaker can release a film without submitting it, though most commercial theaters require a rating for exhibition. That economic reality is why virtually every wide-release film goes through the process. For context on how a film's distribution path shapes its audience reach, see our companion piece on theatrical release vs. streaming premiere.

System Founded 1968 (Motion Picture Association historical records)
Governing Body Classification and Rating Administration (CARA), a division of the MPA (MPA official documentation)
PG-13 Introduced 1984 (MPA rating history)
NC-17 Replaced The X rating (introduced 1990) (MPA rating history)
Who Rates Films A panel of parents from the general public (MPA rating process guidelines)
Is Rating Legally Mandatory? No — the system is voluntary (MPA official documentation)

Breaking Down Each Rating

Understanding what each rating actually signals — rather than assuming — makes it a far more useful tool.

MPA / CARA

The Motion Picture Association and its Classification and Rating Administration branch oversee the voluntary U.S. film rating system. Ratings are assigned by a panel of parents, not government officials.

Rating Descriptor

A short phrase accompanying a film's letter rating that explains why the rating was assigned — for example, 'strong language' or 'thematic violence.' Descriptors add meaningful context beyond the letter alone.

NC-17

A rating indicating no one age 17 or under is admitted. It replaced the X rating in 1990 and applies to adult content that is not necessarily pornographic, including extreme violence or explicit sexuality.

Voluntary Rating

Filmmakers are not legally required to submit films for rating; participation is voluntary. However, most commercial theaters require a rating for exhibition, making the system functionally essential for wide release.

G (General Audiences) means the film contains nothing raters consider offensive to any age group. Violence, if present, is minimal and consequence-free in nature; language is mild; there is no nudity or sexual content. G does not mean the film is exclusively for children — it simply poses no concern for any viewer.

PG (Parental Guidance Suggested) may include some material parents find unsuitable for younger children: mild language, brief non-graphic violence, or thematic elements that warrant a conversation. The rating is advisory, not restrictive.

PG-13 (Parents Strongly Cautioned), introduced in 1984 following audience debate around certain intense films, flags content that may be inappropriate for children under 13. A single use of a strong sexual expletive typically triggers a PG-13 at minimum; sustained intensity in violence or mature themes can push a film here even without language issues.

R (Restricted) requires that anyone under 17 be accompanied by a parent or adult guardian at a theater. R-rated films may contain strong language, intense violence, adult themes, nudity, or drug content. This is the most commercially common rating for adult-targeted features.

NC-17 (No One 17 and Under Admitted) replaced the old X rating in 1990. It is not synonymous with pornography — it simply means the cumulative content is deemed appropriate only for adults. An NC-17 can result from explicit sexuality, extreme violence, or other adult material. Many theaters and major retailers historically declined to carry NC-17 films, which limits commercial viability significantly.

1984

Year PG-13 was created

The PG-13 rating was introduced by the MPA following public debate about intense content in several high-profile films.

1990

Year NC-17 replaced the X rating

The MPA redesigned the top-tier rating to distinguish adult-content films from pornographic material not submitted for rating.

What the Ratings Don't Tell You

Letter ratings compress complex creative content into a single symbol, which means real nuance often gets lost. A PG-13 action blockbuster and a PG-13 drama dealing with grief are rated identically, yet they offer very different viewing experiences for a 12-year-old.

CARA publishes rating descriptors — phrases like "thematic elements," "brief sensuality," or "sequences of violence" — that appear in the small print alongside the rating box. These descriptors are significantly more informative than the letter alone and are worth reading before deciding whether a film is right for a particular viewer.

It's also worth noting that ratings reflect U.S. cultural norms at a given point in time and can feel inconsistent across genres. Violence has historically received more lenient treatment than sexuality in the American rating framework, a pattern that media researchers and filmmakers have noted and debated for decades.

Think of the rating system the way you might think of any standardized summary: useful as a starting point, but not a substitute for deeper research. Just as consumer reviews can inform without telling the whole story, a film rating gives you a signal — not a verdict.

Streaming Platforms Have Their Own Labels

Major streaming services apply their own content labels (TV-MA, TV-14, etc.) governed by the TV Parental Guidelines, a separate system from CARA's film ratings. A film rated R in theaters may carry a different label on a streaming platform, though the content itself remains unchanged. Always check both the rating and descriptors when making viewing decisions across formats.

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