7 online reputation management mistakes small businesses should avoid

7 online reputation management mistakes small businesses should avoid

In today’s world, brand presence is a big part of any business’s image. The internet has made it easy for brands and consumers to have an engaging relationship; at the same time, customers expect transparency from the brands they choose to buy. Essentially, it is as easy for one to compliment or criticize the brand. As a small business, here are some of the mistakes to avoid for online reputation management of the brand.

Ignoring the complaints
As mentioned above, it is easy for consumers to leave complaints or negative feedback on review websites or the brand’s page for everyone to see. As a small business, it is important to not ignore any of these complaints and respond in a timely manner. There should be a proper structure or a guidebook that explains how to deal with such issues in the digital age to the relationship manager. Their response should be sensitive, and the customer should feel heard about their complaint. Approach them to have a one-on-one conversation and work towards finding a solution for the aggrieved party.

Not being consistent
The key to staying relevant is to stay active on online platforms for the brand. Experts suggest that you have to stay consistent with your message and always remain authentic to your brand’s communication and principles. Research suggests that the consumer needs six to eight touchpoints to lead to any kind of sale. This means that staying on top of brand communication is key to ensure that the user is not just interacting but also converting into actual buying customers.

Posting fake reviews
Research suggests that more than 90 percent of the users look at online reviews before they commit to a purchase. This means that testimonials are an important part for a business, especially a small business. However, always be sure not to post any fake reviews. Remember that the first year of building a brand is just trying to establish communication and this means spending of some capital. Find a balance and see how to build good reviews with the help of giveaways and other opportunities. Think about your budget as well, of course, but focus on getting authentic, genuine reviews from customers who have used and experienced the product first-hand.

Taking customers for granted
Customer satisfaction is crucial to the business and taking them for granted or their positive feedback for granted will never work well for the business. Think of how to keep the customers happy by giving them incentives for their trust and loyalty. A marketing specialist will be able to help with loyalty programs or other ideas that keep the customers engaged and make them feel like the brand genuinely cares for their support and voice.

Not hiring the right team
Online reputation management cannot be done as a job on the side for an existing employee. It requires a lot of dedication and some creative thinking as well. There are plenty of experts in the market who can help the brand with this need, so businesses need to hire someone who is sensitive to consumer demands, has good communication skills, and is well-versed with social media and its technology. The brand specialists can also help analyze any communication gap that may be witnessed in the brand’s online reputation. Since they are directly speaking to the customer online, they may have better insights into what they need and how to work on solutions for brand management.

Personal and professional distinction
There are times when the brand’s page is run by the small business owners themselves. And while this is a great way to establish communication with your customers directly, it is also important to note certain things. It is crucial to find the distinction between your personal life and the brand’s life. Customers expect authenticity, but disclosing every aspect of the business may lead to confusing communication and the need for further clarification. Users are also very quick to hold small business owners accountable for their communication, so always be careful of what you say and share on social media.

Neglecting SEO
Make use of all the available marketing tools and knowledge that help you build your brand’s reputation online. SEO, or Search Engine Optimization, is a great tool to keep in mind. Following its rules allows for the business to be seen and heard through the crowd of brands that are available online, making it a crucial marketing tool.

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6 mistakes small business startups must avoid

Starting a business of any size requires a whole lot of patience, effort, skill, and, of course, resources. Further, to make the investment of human and physical resources pay off, it is important to adopt the right practices and tread carefully in the initial stages of a startup. The process can involve a lot of trial and error, but here are a few major mistakes one can avoid while setting up a small business: 1. Skipping market research A clear understanding of the market and the target audience is a crucial aspect of starting and running a successful business. Before setting up a startup, one must have a proper knowledge of the segment that they are entering. They must know their target audience as well as competitors. One must also study their target audience in detail to understand their preferences and complaints regarding available products. Following thorough market research, they can develop new products or services and improve upon existing ideas to stand out. Further, entrepreneurs must understand their competitors’ approach to learn more about the market. Without such research, a startup may find it difficult to grow.  2. Not making a clear plan A clear plan for a startup is like laying a foundation for a building. To allow the structure to grow and become indestructible, the foundation has to be strong. So, when starting a business from scratch, one must begin by drafting a basic plan. This outline does not have to be complicated and extremely rigid. It only needs to be clear so that everyone involved knows the business objectives and strategy to meet these goals. The plan must make the following elements very clear: - The short-term and long-term goals of the business - The desired impact of products or services being offered - Growth and expansion strategy for the future Over time, as the startup grows, the plan can grow, too, gradually incorporating elements like cash flow planning, strategy for hiring and managing employees, inventory management plans, strategy for acquiring and retaining clients/customers, and so on. 3. Misallocation of funds For small startups and businesses, it is extremely important to spend money carefully. Entrepreneurs must identify the key aspects of their business that need more investment. Similarly, they must also identify unnecessary expenses that can be avoided in the initial stages. For instance, if a startup can function with its employees working remotely, the entrepreneur need not spend money to rent an office space. Instead, they can direct their funds toward things that would actually benefit their business, like providing better salaries to employees. 4. Undervaluing the product A big mistake that new startups must avoid when they are launching their product is undervaluing it. Entrepreneurs may be inclined to set low prices to seem better than their competitors. However, in the long run, this could impact the business negatively. For instance, a low-priced product may be perceived to be inferior in quality by the target audience. Additionally, if a startup prices its products or services too low, it may struggle to make profits or even meet its operational expenses. 5. Rushing the hiring process Building a workforce is a crucial step for startups. It helps one manage the operations and the clients better, which would eventually lead to the growth of the business. However, in the initial stages, it is better for a startup to delay hiring full-time employees as long as possible and instead opt for freelancers or part-timers. Also, when it is time for a startup to begin hiring full-time workers, it is important to be patient during the process. This is because each applicant’s skill level, experience, and other similar factors have to be carefully considered to determine if they are the right fit. This can influence the initial growth of the business. 6. Ignoring intellectual property rights For any business, the products or services are the most important assets. If the offering is something unique or self-created, one must protect it. One can do so by applying for relevant patents and copyrights. Besides its products, a small business startup must also protect its other intellectual properties (IP), like the name of its business, its tagline, trade secrets, and other creative inventions that contribute toward building the identity and USP of the business. Failing to protect intellectual property can expose business creations to theft and unauthorized use.

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9 mistakes to avoid when hiring water damage restoration professionals

While water is integral to life, it can also negatively affect life when it floods homes and offices. Every aspect of one’s life, from belongings and finances to daily sustenance, is hampered. But even in these situations, water damage restoration professionals can help get the situation under control. And that’s why hiring a reliable water damage restoration professional is essential. So, here are some mistakes to avoid when hiring a water damage restoration professional: 1. Overlooking credentials Water restoration professionals do the crucial job of handling a flood situation, so they need to be trained extensively for these operations. Ideally, the technician or company should be licensed to practice by an authorized body, such as the Institute of Inspection Cleaning and Restoration Certification, and should be highly experienced and trained in methods to assess damage, drain out water, and sanitize the place. Even if the professional is qualified in the field, they might not be able to come up with the right solutions based on the situation if they don’t have relevant training and experience. So, one should check the company's or professional’s credentials closely. 2. Picking a professional only based on fees Water damage usually causes huge losses, so one may be unable to pay a hefty sum to a water restoration company immediately after the incident. However, selecting a professional only based on what they charge is a huge mistake because there is a chance that these people may not be well-trained or experienced. Hiring such professionals can only increase one’s expenses in the long run. So, instead of compromising on service for cost, one should find other ways to get financial relief, such as a flexible debt plan. The ideal solution is to set up emergency funds for such unexpected scenarios beforehand. 3. Not considering references and reviews Just like one usually checks out reviews and feedback for other products and services, one should also seek feedback from water restoration professionals before hiring them. Online reviews may help to a certain extent. Still, local people like neighbors, friends from the area, and other members of community groups may be able to provide a better idea of the professional’s reliability and expertise. A direct approach to finding local references is to ask the company upfront. Most good companies would be more than willing to provide references to potential clients. 4. Not enquiring about insurance coverage The last thing one may want during a water damage situation is to pay a considerable amount to a water restoration company and not get the money back if the company cannot offer its services optimally. If the company has insurance coverage, it ensures that its clients are at least financially compensated in such cases, which is some relief during such difficult times. That’s why, before hiring a water restoration professional, one should always check if the company has an insurance plan in place. 5. Failing to check whether the company uses up-to-date equipment Water restoration is an elaborate task that requires a professional to use multiple tools and equipment, from high-quality infrared cameras to anti-microbial sprays, moisture detectors, and dehumidifiers. Also, different water restoration activities require different specialized tools; water restoration professionals should be prepared with all of these at the site. Thus, it is important for clients to actively inquire with the company about the tools and equipment they use, how up-to-date and effective they are, and what each of them does. Without premium and efficient machinery and tools, the water restoration process may lag behind, increasing water damage and losses for the owners. 6. Overlooking adherence to regulations It is a good idea for those hiring water restoration professionals to discover some basic regulations these individuals need to follow on-site. As such, the Occupational Safety and Health Administration (OSHA) has laid down some regulations that all water restoration professionals must adhere to. So, before hiring water restoration professionals, one should check with the company to see if they abide by such regulations to meet global safety standards. 7. Not discussing with the company about their damage repair plans Once the professionals have examined the site and understood the level of damage, one should discuss possible management strategies and what would work best in the situation with them. A qualified and genuine professional should be able to chalk out a comprehensive plan that covers various aspects of water damage and restoration, including removing dust and debris, sanitization, dehumidification, drying, and renovation if required. 8. Waiting endlessly for the professionals to respond Water damage is an emergency situation that needs immediate attention, so one cannot afford to waste time endlessly waiting for the professionals to arrive and begin their work. Trustworthy water damage restoration companies understand the urgency and get to the site, usually within minutes, taking quick action to inspect the place and come up with a strategy. So, it is best to let go of a company if its response time is high. One should aim to get help as soon as possible in such situations. 9. Not checking the customer service quality Customer service should be a significant factor when shortlisting water restoration professionals, especially because these professionals must be available on short notice. So, one should check whether the company offers quick customer service through operator assistance, chatbots, emails, etc.

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