9 mistakes to avoid when hiring water damage restoration professionals

9 mistakes to avoid when hiring water damage restoration professionals

While water is integral to life, it can also negatively affect life when it floods homes and offices. Every aspect of one’s life, from belongings and finances to daily sustenance, is hampered. But even in these situations, water damage restoration professionals can help get the situation under control. And that’s why hiring a reliable water damage restoration professional is essential. So, here are some mistakes to avoid when hiring a water damage restoration professional:

1. Overlooking credentials
Water restoration professionals do the crucial job of handling a flood situation, so they need to be trained extensively for these operations. Ideally, the technician or company should be licensed to practice by an authorized body, such as the Institute of Inspection Cleaning and Restoration Certification, and should be highly experienced and trained in methods to assess damage, drain out water, and sanitize the place. Even if the professional is qualified in the field, they might not be able to come up with the right solutions based on the situation if they don’t have relevant training and experience. So, one should check the company’s or professional’s credentials closely.

2. Picking a professional only based on fees
Water damage usually causes huge losses, so one may be unable to pay a hefty sum to a water restoration company immediately after the incident. However, selecting a professional only based on what they charge is a huge mistake because there is a chance that these people may not be well-trained or experienced. Hiring such professionals can only increase one’s expenses in the long run. So, instead of compromising on service for cost, one should find other ways to get financial relief, such as a flexible debt plan. The ideal solution is to set up emergency funds for such unexpected scenarios beforehand.

3. Not considering references and reviews
Just like one usually checks out reviews and feedback for other products and services, one should also seek feedback from water restoration professionals before hiring them. Online reviews may help to a certain extent. Still, local people like neighbors, friends from the area, and other members of community groups may be able to provide a better idea of the professional’s reliability and expertise. A direct approach to finding local references is to ask the company upfront. Most good companies would be more than willing to provide references to potential clients.

4. Not enquiring about insurance coverage
The last thing one may want during a water damage situation is to pay a considerable amount to a water restoration company and not get the money back if the company cannot offer its services optimally. If the company has insurance coverage, it ensures that its clients are at least financially compensated in such cases, which is some relief during such difficult times. That’s why, before hiring a water restoration professional, one should always check if the company has an insurance plan in place.

5. Failing to check whether the company uses up-to-date equipment
Water restoration is an elaborate task that requires a professional to use multiple tools and equipment, from high-quality infrared cameras to anti-microbial sprays, moisture detectors, and dehumidifiers. Also, different water restoration activities require different specialized tools; water restoration professionals should be prepared with all of these at the site. Thus, it is important for clients to actively inquire with the company about the tools and equipment they use, how up-to-date and effective they are, and what each of them does. Without premium and efficient machinery and tools, the water restoration process may lag behind, increasing water damage and losses for the owners.

6. Overlooking adherence to regulations
It is a good idea for those hiring water restoration professionals to discover some basic regulations these individuals need to follow on-site. As such, the Occupational Safety and Health Administration (OSHA) has laid down some regulations that all water restoration professionals must adhere to. So, before hiring water restoration professionals, one should check with the company to see if they abide by such regulations to meet global safety standards.

7. Not discussing with the company about their damage repair plans
Once the professionals have examined the site and understood the level of damage, one should discuss possible management strategies and what would work best in the situation with them. A qualified and genuine professional should be able to chalk out a comprehensive plan that covers various aspects of water damage and restoration, including removing dust and debris, sanitization, dehumidification, drying, and renovation if required.

8. Waiting endlessly for the professionals to respond
Water damage is an emergency situation that needs immediate attention, so one cannot afford to waste time endlessly waiting for the professionals to arrive and begin their work. Trustworthy water damage restoration companies understand the urgency and get to the site, usually within minutes, taking quick action to inspect the place and come up with a strategy. So, it is best to let go of a company if its response time is high. One should aim to get help as soon as possible in such situations.

9. Not checking the customer service quality
Customer service should be a significant factor when shortlisting water restoration professionals, especially because these professionals must be available on short notice. So, one should check whether the company offers quick customer service through operator assistance, chatbots, emails, etc.

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6 mistakes small business startups must avoid

Starting a business of any size requires a whole lot of patience, effort, skill, and, of course, resources. Further, to make the investment of human and physical resources pay off, it is important to adopt the right practices and tread carefully in the initial stages of a startup. The process can involve a lot of trial and error, but here are a few major mistakes one can avoid while setting up a small business: 1. Skipping market research A clear understanding of the market and the target audience is a crucial aspect of starting and running a successful business. Before setting up a startup, one must have a proper knowledge of the segment that they are entering. They must know their target audience as well as competitors. One must also study their target audience in detail to understand their preferences and complaints regarding available products. Following thorough market research, they can develop new products or services and improve upon existing ideas to stand out. Further, entrepreneurs must understand their competitors’ approach to learn more about the market. Without such research, a startup may find it difficult to grow.  2. Not making a clear plan A clear plan for a startup is like laying a foundation for a building. To allow the structure to grow and become indestructible, the foundation has to be strong. So, when starting a business from scratch, one must begin by drafting a basic plan. This outline does not have to be complicated and extremely rigid. It only needs to be clear so that everyone involved knows the business objectives and strategy to meet these goals. The plan must make the following elements very clear: - The short-term and long-term goals of the business - The desired impact of products or services being offered - Growth and expansion strategy for the future Over time, as the startup grows, the plan can grow, too, gradually incorporating elements like cash flow planning, strategy for hiring and managing employees, inventory management plans, strategy for acquiring and retaining clients/customers, and so on. 3. Misallocation of funds For small startups and businesses, it is extremely important to spend money carefully. Entrepreneurs must identify the key aspects of their business that need more investment. Similarly, they must also identify unnecessary expenses that can be avoided in the initial stages. For instance, if a startup can function with its employees working remotely, the entrepreneur need not spend money to rent an office space. Instead, they can direct their funds toward things that would actually benefit their business, like providing better salaries to employees. 4. Undervaluing the product A big mistake that new startups must avoid when they are launching their product is undervaluing it. Entrepreneurs may be inclined to set low prices to seem better than their competitors. However, in the long run, this could impact the business negatively. For instance, a low-priced product may be perceived to be inferior in quality by the target audience. Additionally, if a startup prices its products or services too low, it may struggle to make profits or even meet its operational expenses. 5. Rushing the hiring process Building a workforce is a crucial step for startups. It helps one manage the operations and the clients better, which would eventually lead to the growth of the business. However, in the initial stages, it is better for a startup to delay hiring full-time employees as long as possible and instead opt for freelancers or part-timers. Also, when it is time for a startup to begin hiring full-time workers, it is important to be patient during the process. This is because each applicant’s skill level, experience, and other similar factors have to be carefully considered to determine if they are the right fit. This can influence the initial growth of the business. 6. Ignoring intellectual property rights For any business, the products or services are the most important assets. If the offering is something unique or self-created, one must protect it. One can do so by applying for relevant patents and copyrights. Besides its products, a small business startup must also protect its other intellectual properties (IP), like the name of its business, its tagline, trade secrets, and other creative inventions that contribute toward building the identity and USP of the business. Failing to protect intellectual property can expose business creations to theft and unauthorized use.

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The world of marketing has seen constant change and growth. Messaging that once used to be reserved for televisions and posters is now being shared more subtly, such as wristbands. Wristbands have become an extremely popular brand-building method, from music shows and concerts to charities. However, many businesses make mistakes with this niche marketing style, which could cost them money. Read on to find out about some of them. 1. Not having a wristband marketing strategy Wristbands are an understated way of marketing any business. These are fun and easy to wear, and they can be instrumental in getting the word out. These can be especially useful for businesses and spaces that cater to teens and younger audiences, as they can catch people’s interest and promote marketing by word of mouth. Keeping this in mind, one of the biggest mistakes businesses can make is not using wristbands for marketing. If sharing them with the world seems like too much, creating a small set of wristbands for one’s team may also be effective. Although this will be on a smaller scale, building an internal brand and getting people talking may still work wonders. 2. Being inconsistent with branding The key to the success of any marketing campaign is consistency, as it helps establish recognition and trust with the customers. This means that everything related to one’s business must align, including the website, business cards, packaging, print materials, ads, and even the wristbands. This creates a cohesive brand identity and improves the chances of brand recall among new and existing customers. At the same time, businesses must keep their brand looking contemporary and relatable. Since this tool often lends itself well to younger audiences, try to find inspiration in current trends and tweak them to match business sensibilities. 3. Using poor-quality materials Next, pay attention to the materials being used to make the wristbands. Look for comfortable or durable materials such as rubber, silicone, or fabrics that can handle daily wear and tear. If these are going to feature prints, ensure that good-quality ink is used so it does not fade away. A cheap or flimsy wristband is not only going to impact the business’s reputation with its customers but also affect the longevity of the marketing campaign. 4. Not allowing customization There are a lot of ways to make an impression with a wristband marketing campaign, and one of them is customization. Many brands opt for generic designs or styles that fail to leave a mark. Instead of following the crowd, personalize these bands differently. Relying on unique and catchy slogans, creating specific categories, or using individual names are some ways to do so. This will make the customers more likely to talk about it or maybe even share a selfie, garnering a lot of personal attention for the brand. 5. Not paying attention to distribution When using wristbands as a marketing tool, it is also crucial to highlight their distribution. Depending on the type of band and venue, these may be sold to customers, gifted during giveaways and promotions, or provided at entry or checkpoints for easy recognition. Companies must ensure that these are distributed at the right place and time to maximize their reach. 6. Forgetting about social media integration Amidst all this, don’t forget to showcase the campaign on social media. Create a tied-in physical and digital marketing campaign with wristbands by asking customers and patrons to share their experiences with a common hashtag or post a photo wearing the band. This can have a three-pronged impact: increasing reach and engagement on social media, building community, and improving brand awareness and recognition. 7. Overcomplicating things Last but not least, keep things simple. Overcomplicating things with too many symbols, quotes, colors, or designs may detract from the actual brand messaging or put a convoluted message forward. For instance, many brands use wristbands to outline certain categories, such as general, VIP, fan-pit, etc. However, demarcating too many classes could create confusion as people are more likely to forget them, doing more harm than good. To create a big impact and improve brand recognition, convey the message clearly. Wristbands were popularized as a marketing tool back in 2004. Twenty years later, they remain one of the most favored brand recognition strategies, especially among the bold and young.

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