7 online reputation management mistakes small businesses should avoid

7 online reputation management mistakes small businesses should avoid

In today’s world, brand presence is a big part of any business’s image. The internet has made it easy for brands and consumers to have an engaging relationship; at the same time, customers expect transparency from the brands they choose to buy. Essentially, it is as easy for one to compliment or criticize the brand. As a small business, here are some of the mistakes to avoid for online reputation management of the brand.

Ignoring the complaints
As mentioned above, it is easy for consumers to leave complaints or negative feedback on review websites or the brand’s page for everyone to see. As a small business, it is important to not ignore any of these complaints and respond in a timely manner. There should be a proper structure or a guidebook that explains how to deal with such issues in the digital age to the relationship manager. Their response should be sensitive, and the customer should feel heard about their complaint. Approach them to have a one-on-one conversation and work towards finding a solution for the aggrieved party.

Not being consistent
The key to staying relevant is to stay active on online platforms for the brand. Experts suggest that you have to stay consistent with your message and always remain authentic to your brand’s communication and principles. Research suggests that the consumer needs six to eight touchpoints to lead to any kind of sale. This means that staying on top of brand communication is key to ensure that the user is not just interacting but also converting into actual buying customers.

Posting fake reviews
Research suggests that more than 90 percent of the users look at online reviews before they commit to a purchase. This means that testimonials are an important part for a business, especially a small business. However, always be sure not to post any fake reviews. Remember that the first year of building a brand is just trying to establish communication and this means spending of some capital. Find a balance and see how to build good reviews with the help of giveaways and other opportunities. Think about your budget as well, of course, but focus on getting authentic, genuine reviews from customers who have used and experienced the product first-hand.

Taking customers for granted
Customer satisfaction is crucial to the business and taking them for granted or their positive feedback for granted will never work well for the business. Think of how to keep the customers happy by giving them incentives for their trust and loyalty. A marketing specialist will be able to help with loyalty programs or other ideas that keep the customers engaged and make them feel like the brand genuinely cares for their support and voice.

Not hiring the right team
Online reputation management cannot be done as a job on the side for an existing employee. It requires a lot of dedication and some creative thinking as well. There are plenty of experts in the market who can help the brand with this need, so businesses need to hire someone who is sensitive to consumer demands, has good communication skills, and is well-versed with social media and its technology. The brand specialists can also help analyze any communication gap that may be witnessed in the brand’s online reputation. Since they are directly speaking to the customer online, they may have better insights into what they need and how to work on solutions for brand management.

Personal and professional distinction
There are times when the brand’s page is run by the small business owners themselves. And while this is a great way to establish communication with your customers directly, it is also important to note certain things. It is crucial to find the distinction between your personal life and the brand’s life. Customers expect authenticity, but disclosing every aspect of the business may lead to confusing communication and the need for further clarification. Users are also very quick to hold small business owners accountable for their communication, so always be careful of what you say and share on social media.

Neglecting SEO
Make use of all the available marketing tools and knowledge that help you build your brand’s reputation online. SEO, or Search Engine Optimization, is a great tool to keep in mind. Following its rules allows for the business to be seen and heard through the crowd of brands that are available online, making it a crucial marketing tool.

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10 mistakes to avoid when starting an online business

Filling a need and establishing trust are the first steps in starting an internet business, but there are other aspects that contribute to its success as well. The opportunity to use the internet to launch a profitable business is enormous. Online businesses have several special advantages, including the possibility to spread their reach beyond a single location, launch the firm with little to no overhead costs, and a quicker timeframe than most brick-and-mortar brands. Starting off without a plan In general, not having a strategy is one of the worst mistakes you can make when you first start out. A well chalked-out plan is especially important when running an eCommerce business. Some people enter this industry without the necessary knowledge, which causes them to fail soon. Make a plan before you begin, and avoid acting based just on intuition. There is plenty to learn and even more to put into practice. Taking too long to launch Timing is everything in business. It is common to conduct market, competitive, business-related, and process research when you first become aware of an outstanding online business prospect. Research and analysis are excellent, but if you spend too much time investigating, you risk missing your window of opportunity to launch. It's crucial to understand that the longer you put off starting your business, the longer you'll have to wait for it to turn a profit. Expecting to make a lot of money in a short period of time Businesses, whether offline or online, aren't usually profitable in their first year. Some owners of online businesses might believe that since they have fewer overhead costs than traditional businesses, they will see profits sooner. However, it is not true, and things such as making money online require lots of patience. Not knowing your niche It is diffificult to predict which items will be successful. Finding products that will result in sales requires rigorous product study. The remainder of your labor would be irrelevant if there wasn't enough analysis done in the research phase because your store wouldn't see any sales conversions. Giving excessively without receiving anything in return Offering the products for free might result in a conversion and a long-term customer before you've developed a reputation as a seller or expert, especially for business owners who are primarily focused on providing services. However, the price of a free product might mount up, so consider a useful intangible approach in exchange for a customer's email address. Choosing the wrong platform When dropshipping, there are several different platforms from which to pick. Some are more difficult to utilize than others. Some are expensive but are not profitable. You don't want to reach a point where you've spent days working diligently on a platform that isn't appropriate for your requirements. The greatest hosted platforms are Facebook Marketplace, eBay, and Shopify, and using them is preferable. Not hiring people to help You need to make time to think about your company's potential future growth before you reach the point where you are overburdened with tasks. Hire a virtual assistant to handle customer service, product uploads, market research, writing your ads, rewriting titles and descriptions, and other tasks. Ignoring customer service It's easy to forget that consumers are likely to return to your website if they have a positive experience. Additionally, keep an eye on brand sentiment on social media, and look at review sites such as Yelp to determine who isn't happy with their experience, then get in touch to resolve their grievances. Undervaluing your products Set the pricing at what is necessary to generate a profit that is worthwhile whether you are selling goods or services. Continue to change your price points as your firm grows to generate large profits. Not being unique enough Many companies aren't distinctive enough to get any momentum in their niche. There are probably too many brands in the same segment engaged in the same activity. Because of this, your target market might base their business decisions on the amount of time or money they have available.

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9 mistakes to avoid when hiring water damage restoration professionals

While water is integral to life, it can also negatively affect life when it floods homes and offices. Every aspect of one’s life, from belongings and finances to daily sustenance, is hampered. But even in these situations, water damage restoration professionals can help get the situation under control. And that’s why hiring a reliable water damage restoration professional is essential. So, here are some mistakes to avoid when hiring a water damage restoration professional: 1. Overlooking credentials Water restoration professionals do the crucial job of handling a flood situation, so they need to be trained extensively for these operations. Ideally, the technician or company should be licensed to practice by an authorized body, such as the Institute of Inspection Cleaning and Restoration Certification, and should be highly experienced and trained in methods to assess damage, drain out water, and sanitize the place. Even if the professional is qualified in the field, they might not be able to come up with the right solutions based on the situation if they don’t have relevant training and experience. So, one should check the company's or professional’s credentials closely. 2. Picking a professional only based on fees Water damage usually causes huge losses, so one may be unable to pay a hefty sum to a water restoration company immediately after the incident. However, selecting a professional only based on what they charge is a huge mistake because there is a chance that these people may not be well-trained or experienced. Hiring such professionals can only increase one’s expenses in the long run. So, instead of compromising on service for cost, one should find other ways to get financial relief, such as a flexible debt plan. The ideal solution is to set up emergency funds for such unexpected scenarios beforehand. 3. Not considering references and reviews Just like one usually checks out reviews and feedback for other products and services, one should also seek feedback from water restoration professionals before hiring them. Online reviews may help to a certain extent. Still, local people like neighbors, friends from the area, and other members of community groups may be able to provide a better idea of the professional’s reliability and expertise. A direct approach to finding local references is to ask the company upfront. Most good companies would be more than willing to provide references to potential clients. 4. Not enquiring about insurance coverage The last thing one may want during a water damage situation is to pay a considerable amount to a water restoration company and not get the money back if the company cannot offer its services optimally. If the company has insurance coverage, it ensures that its clients are at least financially compensated in such cases, which is some relief during such difficult times. That’s why, before hiring a water restoration professional, one should always check if the company has an insurance plan in place. 5. Failing to check whether the company uses up-to-date equipment Water restoration is an elaborate task that requires a professional to use multiple tools and equipment, from high-quality infrared cameras to anti-microbial sprays, moisture detectors, and dehumidifiers. Also, different water restoration activities require different specialized tools; water restoration professionals should be prepared with all of these at the site. Thus, it is important for clients to actively inquire with the company about the tools and equipment they use, how up-to-date and effective they are, and what each of them does. Without premium and efficient machinery and tools, the water restoration process may lag behind, increasing water damage and losses for the owners. 6. Overlooking adherence to regulations It is a good idea for those hiring water restoration professionals to discover some basic regulations these individuals need to follow on-site. As such, the Occupational Safety and Health Administration (OSHA) has laid down some regulations that all water restoration professionals must adhere to. So, before hiring water restoration professionals, one should check with the company to see if they abide by such regulations to meet global safety standards. 7. Not discussing with the company about their damage repair plans Once the professionals have examined the site and understood the level of damage, one should discuss possible management strategies and what would work best in the situation with them. A qualified and genuine professional should be able to chalk out a comprehensive plan that covers various aspects of water damage and restoration, including removing dust and debris, sanitization, dehumidification, drying, and renovation if required. 8. Waiting endlessly for the professionals to respond Water damage is an emergency situation that needs immediate attention, so one cannot afford to waste time endlessly waiting for the professionals to arrive and begin their work. Trustworthy water damage restoration companies understand the urgency and get to the site, usually within minutes, taking quick action to inspect the place and come up with a strategy. So, it is best to let go of a company if its response time is high. One should aim to get help as soon as possible in such situations. 9. Not checking the customer service quality Customer service should be a significant factor when shortlisting water restoration professionals, especially because these professionals must be available on short notice. So, one should check whether the company offers quick customer service through operator assistance, chatbots, emails, etc.

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