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5 digital marketing mistakes and how to fix them

5 digital marketing mistakes and how to fix them

With a significant percentage of consumers being online, digital marketing is the way to go for your business to be successful. If you want your brand to stay relevant while building a stable reputation, a holistic digital marketing campaign is what you need. This will help you not only reach out to potential target consumers but also stay connected with your pre-existing consumer base. However, for successful campaigns, steer clear of these digital marketing mistakes.

  • Your brand doesn’t have a blog
    You probably already have a website for your business. While it’s a good way to market your brand online, you are not utilizing its full potential without a blog section. Having blog content that provides consumers with valuable information will help establish your brand as a trusted industry leader and communicate your brand’s personality and voice to existing and potential consumers. What you can do : If you already have a website, expand it to include a blog section, or create a microsite that has all your blog content. Make sure that blogs are related to your industry and add guest posts and interviews from experts in your domain. Moreover, optimize the blog content for search engines to ensure your blogs show up more on search results, helping you to grab more attention from prospects.
  • You have not set any goals for digital marketing initiatives
    You have set aside a budget for your digital marketing campaign and all the deliverables are ready; however, if you have not set any targets, your campaign may fail to get you any substantial results. Creating a marketing campaign with no focus is one of the most common digital marketing mistakes to avoid. When you don’t set any goals, you will not know if your campaign is driving any success. Thus, you may not be able to determine if you need to work harder in certain areas of marketing. What you can do : Before you begin your campaign, set goals that are relevant to what you want to achieve. Your goals can include any or all of these – Do you want to achieve a certain number of leads or clicks on your campaign? What numbers are you looking to track? Have you set a limit on the budget and resources for the campaign from the profitability perspective? Have you decided a timeline that will help you understand the viability of your campaign? Finally, set up key performance indicators (KPIs) to meet these goals.
  • You have not set up your business for local search
    Local search is a handy tool used by consumers to find addresses, reviews, and ratings of a business. A majority of the consumers these days use local search to discover new businesses. So, if your business or brand is not showing up on their search results page, you are missing out on potential consumers to competitors in your area. Not showing up where your consumers are located is a major digital marketing mistake to avoid. What you can do : Leverage local search by optimizing your website with local search phrases and keywords and incorporate location-based keywords into your website copies. Furthermore, if your business is located in different regions or cities, make sure you have location-specific landing pages. You can also use a free listing tool to communicate important information such as your location, contact details, and working hours.
  • You have not optimized your online content and channels for mobile users
    Globally, mobile browsing comprises more than half of web traffic. This means, more than half of your target consumer base uses mobile devices to access online content and channels. So, if you have not optimized these for mobile screens, the load times for your websites, online ads, and videos will be too long. As a result, your consumers will quit, leading to higher bounce rate for your campaign deliverables. This will set back your marketing campaign. What can you do : Optimize your website for mobile users. The design of all your channels, online ads, landing pages, and other deliverables should be adjusted to be easily viewed on mobile screens without any glitches.
  • You don’t have any remarketing strategy
    Remarketing means marketing your business again to the leads who showed interest in your business in your initial marketing campaigns. You may just want to focus on acquiring new customers and remarketing can help you to achieve this goal by giving a gentle nudge to the leads towards conversion. What you can do : Devise an email marketing campaign to remind your leads about the products of your business that they had viewed earlier. You can send them promos and discounts to encourage a purchase. You can also re-engage them with ads through cookies and tracking pixels.
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10 mistakes to avoid when starting an online business

Filling a need and establishing trust are the first steps in starting an internet business, but there are other aspects that contribute to its success as well. The opportunity to use the internet to launch a profitable business is enormous. Online businesses have several special advantages, including the possibility to spread their reach beyond a single location, launch the firm with little to no overhead costs, and a quicker timeframe than most brick-and-mortar brands. Starting off without a plan In general, not having a strategy is one of the worst mistakes you can make when you first start out. A well chalked-out plan is especially important when running an eCommerce business. Some people enter this industry without the necessary knowledge, which causes them to fail soon. Make a plan before you begin, and avoid acting based just on intuition. There is plenty to learn and even more to put into practice. Taking too long to launch Timing is everything in business. It is common to conduct market, competitive, business-related, and process research when you first become aware of an outstanding online business prospect. Research and analysis are excellent, but if you spend too much time investigating, you risk missing your window of opportunity to launch. It's crucial to understand that the longer you put off starting your business, the longer you'll have to wait for it to turn a profit. Expecting to make a lot of money in a short period of time Businesses, whether offline or online, aren't usually profitable in their first year. Some owners of online businesses might believe that since they have fewer overhead costs than traditional businesses, they will see profits sooner. However, it is not true, and things such as making money online require lots of patience. Not knowing your niche It is diffificult to predict which items will be successful. Finding products that will result in sales requires rigorous product study. The remainder of your labor would be irrelevant if there wasn't enough analysis done in the research phase because your store wouldn't see any sales conversions. Giving excessively without receiving anything in return Offering the products for free might result in a conversion and a long-term customer before you've developed a reputation as a seller or expert, especially for business owners who are primarily focused on providing services. However, the price of a free product might mount up, so consider a useful intangible approach in exchange for a customer's email address. Choosing the wrong platform When dropshipping, there are several different platforms from which to pick. Some are more difficult to utilize than others. Some are expensive but are not profitable. You don't want to reach a point where you've spent days working diligently on a platform that isn't appropriate for your requirements. The greatest hosted platforms are Facebook Marketplace, eBay, and Shopify, and using them is preferable. Not hiring people to help You need to make time to think about your company's potential future growth before you reach the point where you are overburdened with tasks. Hire a virtual assistant to handle customer service, product uploads, market research, writing your ads, rewriting titles and descriptions, and other tasks. Ignoring customer service It's easy to forget that consumers are likely to return to your website if they have a positive experience. Additionally, keep an eye on brand sentiment on social media, and look at review sites such as Yelp to determine who isn't happy with their experience, then get in touch to resolve their grievances. Undervaluing your products Set the pricing at what is necessary to generate a profit that is worthwhile whether you are selling goods or services. Continue to change your price points as your firm grows to generate large profits. Not being unique enough Many companies aren't distinctive enough to get any momentum in their niche. There are probably too many brands in the same segment engaged in the same activity. Because of this, your target market might base their business decisions on the amount of time or money they have available.

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6 mistakes small business startups must avoid

Starting a business of any size requires a whole lot of patience, effort, skill, and, of course, resources. Further, to make the investment of human and physical resources pay off, it is important to adopt the right practices and tread carefully in the initial stages of a startup. The process can involve a lot of trial and error, but here are a few major mistakes one can avoid while setting up a small business: 1. Skipping market research A clear understanding of the market and the target audience is a crucial aspect of starting and running a successful business. Before setting up a startup, one must have a proper knowledge of the segment that they are entering. They must know their target audience as well as competitors. One must also study their target audience in detail to understand their preferences and complaints regarding available products. Following thorough market research, they can develop new products or services and improve upon existing ideas to stand out. Further, entrepreneurs must understand their competitors’ approach to learn more about the market. Without such research, a startup may find it difficult to grow.  2. Not making a clear plan A clear plan for a startup is like laying a foundation for a building. To allow the structure to grow and become indestructible, the foundation has to be strong. So, when starting a business from scratch, one must begin by drafting a basic plan. This outline does not have to be complicated and extremely rigid. It only needs to be clear so that everyone involved knows the business objectives and strategy to meet these goals. The plan must make the following elements very clear: - The short-term and long-term goals of the business - The desired impact of products or services being offered - Growth and expansion strategy for the future Over time, as the startup grows, the plan can grow, too, gradually incorporating elements like cash flow planning, strategy for hiring and managing employees, inventory management plans, strategy for acquiring and retaining clients/customers, and so on. 3. Misallocation of funds For small startups and businesses, it is extremely important to spend money carefully. Entrepreneurs must identify the key aspects of their business that need more investment. Similarly, they must also identify unnecessary expenses that can be avoided in the initial stages. For instance, if a startup can function with its employees working remotely, the entrepreneur need not spend money to rent an office space. Instead, they can direct their funds toward things that would actually benefit their business, like providing better salaries to employees. 4. Undervaluing the product A big mistake that new startups must avoid when they are launching their product is undervaluing it. Entrepreneurs may be inclined to set low prices to seem better than their competitors. However, in the long run, this could impact the business negatively. For instance, a low-priced product may be perceived to be inferior in quality by the target audience. Additionally, if a startup prices its products or services too low, it may struggle to make profits or even meet its operational expenses. 5. Rushing the hiring process Building a workforce is a crucial step for startups. It helps one manage the operations and the clients better, which would eventually lead to the growth of the business. However, in the initial stages, it is better for a startup to delay hiring full-time employees as long as possible and instead opt for freelancers or part-timers. Also, when it is time for a startup to begin hiring full-time workers, it is important to be patient during the process. This is because each applicant’s skill level, experience, and other similar factors have to be carefully considered to determine if they are the right fit. This can influence the initial growth of the business. 6. Ignoring intellectual property rights For any business, the products or services are the most important assets. If the offering is something unique or self-created, one must protect it. One can do so by applying for relevant patents and copyrights. Besides its products, a small business startup must also protect its other intellectual properties (IP), like the name of its business, its tagline, trade secrets, and other creative inventions that contribute toward building the identity and USP of the business. Failing to protect intellectual property can expose business creations to theft and unauthorized use.

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6 of the most recognized running shoe brands

6 of the most recognized running shoe brands

If you want to invest in a pair of good-quality running shoes, choose one from a brand that specializes in making them for professional and casual runners. Look for a manufacturer that offers good arch and pronation support that matches the shape and size of your feet. Generally, a pair of running shoes cost between $110 and $150, while some iconic and popular shoes may cost higher. To help you choose from the top brands, here are the leading running shoe brands that are popular among runners: Brooks Brooks is originally from Canada and operates in the U.S. The brand has been making shoes since 1914 and started making running shoes after the Olympics in 1972. The collaboration of Jerry Turner from Brooks, David Schwaber of a rubber company, and Marty Liquori, a long-distance runner, created a cushiony midsole material from ethylene vinyl acetate. Using this, they introduced the Brooks Villanova in 1975. Their pioneering innovation then became the norm for other brands making sneakers. Some of its other innovations of Brooks include a removable sock line, silicone fluid, GORE-TEX, diagonal rollbar, use of pods on the outsole, and use of flexible material under the ball of the foot. Some of the most well-known running shoes from Brooks include the MOGO series, Green Silence, PureProject, Transcend, and the DNA series.
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The sale of plug-in electric vehicles is expected to rise to 20.6 million in 2025, making up 23% of new passenger car sales. Battery, plug-in hybrid, and hybrid are the three main types of electric vehicles currently being rolled out. You can choose one from either of these car types on the basis of your driving requirement and budget. Here are some of the top suggestions for electric cars to consider this year: Kia EV6 The EV6 has a stylish exterior and classy interior with hi-tech features like smart parking and vehicle loading capabilities. This five-seater offers 17.6 cubic feet of cargo space even when the seats are not folded. The car’s engine has a 77.4 kWh all-wheel-drive powertrain, 321 bhp, 605Nm of torque from twin motors through a single-speed automatic transmission, and a range of 310 miles. It is quick to power up as a 350kW charger can charge the car from 10%-80% within 18 minutes. The driver assistance feature includes an augmented reality head-up display and remote smart park assist, which helps you park into a narrow space and pull out again when you are back by pressing a few buttons. Nissan Leaf Nissan’s Leaf is one of the cheapest electric cars in the market, costing under $20,000 after taking the tax credit of $7,500.
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